7 Color Trends to Watch & Wear in 2023

Super-bright shades like Barbiecore Pink and Kermit Green were on fire in 2022. Turns out, they’re retiring for 2023, making room for a wider range of colors, from new neutrals to earth tones to some brighter shades. We’ve checked out the runways and retail to search out the top seven color trends to rock this year. From pale pinks to tranquil blues to matte metallics, there’s a shade for everyone. 

Say good-bye to Barbie pink and hello to a paler, more subdued pink. You’ll see this shade in unique incarnations, like Chanel’s tailored pink suits, Stella McCartney’s minimalist pink jumpsuits and Fendi Couture’s sheer pale pink dresses. Both women and men can wear pale pink and pair it with neutrals in gray, light brown, ivory and beige shades.

Our Favorite Product Recommendations: We like the Bella + Canvas Ladies' Flowy Racerback Tank in Soft Pink, as well as Bella + Canvas Ladies' The Favorite T-Shirt in Pink, Lilac and Heather Raspberry. For him, take a look at the Next Level Apparel Unisex Cotton T-Shirt in Light Pink and Desert Pink.

We mentioned Pantone’s Color of the Year, Viva Magenta, in our recent t-shirt trends blog, but it bears repeating here. This deep, pinkish-red shade reminds us of ripening berries – it’s powerful, empowering and expressive, and is universally flattering for all ages, genders and skin tones. Prabal Gurung, Giambattista Valli and Del Core paraded this shade down the runway to make a statement. However, for everyday wear, pair a top in this shade with a neutral like white or navy.

Our Favorite Product Recommendations: We like the Gildan Adult Softstyle T-Shirt in Heather Cardinal and Antique Cherry Red We also like Next Level Apparel’s Ladies' Ideal Racerback Tank in Cardinal.

This year, we’re enjoying soothing blues that reflect the sea and sky, in shades of pastel blue, azure and turquoise – replacing bright blues and royal. Rejina Pyo, Fendi and Alberta Ferretti used these shades in their shows, adding a touch of tranquility and elegance to their looks. 

Our Favorite Product Recommendations: Try on the Anvil Lightweight T-Shirt in Baby Blue, Caribbean Blue and Teal Ice. Just as nice, we like the Jerzees Adult NuBlend Fleece Pullover Hooded Sweatshirt in Light Blue, Columbia Blue, California Blue and Scuba Blue.

We love the metallic shades on the runways, with gold, silver and bronze all enjoying a moment in the molten spotlight. The good news? You don’t need to “go disco” with shiny metallic shades. Instead, choose t-shirts or hoodies in these shades in muted or matte tones. If you’re cool-toned, you’ll look better in silver and gold, while bronze is better for warmer skin tones. Metallic shades uplevel any outfit with a touch of luxe and youthful radiance. 

Our Favorite Product Recommendations: Try on the Bella + Canvas Unisex Jersey T-Shirt in both Silver and Gold. We like the Gildan Adult Heavy Blend Adult 8 oz., 50/50 Fleece Crew in Dark Chocolate, for a bronzed effect.

Olive green is back in town, but has gotten a makeover with a more upcycled feel. Victoria Beckham and Alberta Ferretti created elegant looks using this shade. Feel free to wear this color for a casual or dressed-up look!

Our Favorite Product Recommendations: Try Bella + Canvas Unisex Jersey T-Shirt in Olive and the Gildan Adult Softstyle T-Shirt in Heather Military Green. 

Watered-down pastels in shades of periwinkle, lavender, mint and light pink are replacing the shocking neon hues we’ve seen in recent seasons. These colors play well with classic neutrals and work for men and women.

Our Favorite Product Recommendations: To take advantage of this trend, try on the Next Level Apparel Unisex Cotton T-Shirt in Light Pink and Light Blue. The Comfort Wash by Hanes Unisex Garment-Dyed Long-Sleeve T-Shirt looks marvelous in Mint, while the Next Level Apparel Ladies' Ideal V is lovely in Lilac.

Replacing beige as the top neutral color this season, cool-toned grays strutted their stuff at the Prada and Sandy Liang shows. For basic pieces in 2023, you can’t go wrong with an array of gray.

Our Favorite Product Recommendations: The Gildan Ladies' Heavy Cotton T-Shirt comes in a range of grays, including Sport Gray, Dark Heather, Graphite Heather, Charcoal and Ash Gray. The Gildan Adult Ultra Cotton T-Shirt also comes in Sport Gray, Dark Heather, Charcoal, Ice Gray and Ash Gray.

With our affordable collection of stylish t-shirts in different colors, fabrics and fits, you can add a lot of personality to your wardrobe or the pieces you’re decorating to sell. Shop CSO’s t-shirt styles for men, women and youth, they’re great for decorating with graphic or text-based designs and wearing everywhere. After all, your new cotton garment is your blank canvas for your creativity and self-expression in this year’s hottest shades.